1. Don't be a douche.
Ok, so what I mean by this is, if you treat others - fellow bloggers, brands and followers alike, with kindness and respect, it will come back to you tenfold. Behaving rudely towards others will come full circle. People talk. Treat others the way you want to be treated.
2. Don't buy followers.
Ok, so this is an easy one. Buying followers is NEVER worth it. EVER. Why? Because a loyal and engaged following is something that needs to be earned, it's not something that can be bought. You might see some of your favourites, with a HUGE followings, and wonder how they got there. Well that's an easy one. They've probably been at it for YEARS. They've been pouring their heart and souls into the blogs and social media pages. It more than likely didn't happen over night. Ok yes, sometimes you find yourself looking at a unicorn - a blogger whose following exploded seemingly overnight, I can think of a few, but there's probably a good reason for that. Have a look at what they offer. They're probably offering something insightful, something fun, or useful, or they're oozing personality. That's the reason why.
You see, when you buy followers, you're not just cheating the brands that you might want to work with, you're cheating yourself. Fake followers are never going to engage with you, they're never going to buy the products that you're promoting, and they're never ever going to read that heartfelt article that you've been working on. Give it time. Earn it, and it'll be incredibly rewarding.
3. Make your pages your happy place.
If you make your Blog or social media pages somewehere that you love, it'll show. Not all blogs are run via social media, but if yours is, then make it somewhere that you want to be. Make Instagram somewhere that you want to scroll, and engage. Don't make it a chore. Don't follow people because you think that you have to, follow them becuase you want to. The same goes for, if you want someone to follow you back. Show them that you care about what they're saying. Engage with them, love them hard. And the same will be done for you.
4. Be 100% yourself.
Now, I don't mean that you have to share every tiny little detail about yourself. You are absolutely allowed to keep things to just you and yours. I do it all the time. BUT what you do choose to share about yourself needs to be completely genuine. It's so hard to maintain a lie. And I guarantee so many people will be able to spot it from a mile away.
5. A huge following isn't the be all and end all.
I absolutely used to think this was the case. But it's definitely not! It really depends on what you want out of the whole thing. Put it this way, my intention with this space has always been - to write, about anything and everything. I have been doing that for a few years now, and with the exception of popping out a few children, and have less and less time as the years go on, I'm still doing that. I don't need to have a huge following to do that. What I have however, is the most amazing, supportive, engaging, loving following that I could have ever hoped for! This is all I'll ever need for my blog space.
To be honest now, I can't see myself growing too much more. I love the audience that I have, and as it stands, I can still managed to reply to 90% of the comments and Dm's that come my way. That's a hugely important part of it for me. I don't ever want to become 'too busy' to reply.
I guess unless your goal is to actually become 'Insta Famous', in which case numbers are necessary... otherwise, loyalty, support, and engagement is what will bring in the readers that you want, or the brands that you want to work with.
6. Evolution is key.
This tip probably ties in with the 'be yourself' tip, but it's a little more than that. As your life evolves and changes, so should your blog. You might find that you lose followers because of it, but do you really want them hanging on anyway? It's ok to lose followers from time to time. It happens to me every single day! Yeah sure, it sucks... but then when I stop and think about it, I realise that I do the same thing too. They're just not picking up what I'm putting down, and that's ok. I would much rather have 100 followers that enjoy what I'm writing about, than 10,000 that feel like they have to stick around out of some kind of obligation.
At the end of the day, your blog is an extension of you. Whether it be purely personal thoughts and feelings, like mine, or whether it be your fashion sense, or your home decor and styling. It's YOU. It's a long slow burn. It's meant to be earned. Try it out. Change it up. Make it a true reflection of you, and you'll eventually find your tribe. Figure out exactly what it is that you want out of your blog, and stick to that. Don't compare yourself (so easy to do I know!) to the other kids on the block.
Success is in the eye of the beholder. I already consider my blog successful. Because after all these years, I still wake up in the morning thinking about it. I still love it. And for someone who tends to not stick to things for a very long time, that's a huge deal!
Start with pure intentions, and you'll find that over time you'll have some of the most amazing opportunities knocking at your door.
Behind the blog...
‘The Mummysomniac’ is a lifestyle, motherhood and most recently, pregnancy blog, founded in 2015 by Kirsty McKenzie. She’s a mum of three, blogging about the highs and lows of motherhood, with a straight forward and honest approach, as well as a little bit of humour. Kirsty is passionate about sharing the realities of #MumLife, not the cookie cutter, high gloss version